click here to download a printable version

MISSION
Madison House Publicity is committed to contributing to the growth and sustainability of our clients’ musical careers.

Our aim is to complement the integrity of our clients’ art and to expose them, through traditional and non-traditional publicity strategies, to listeners: listeners who will become fans, and thus participants, in our clients’ vision.

Madison House Publicity also seeks to support our colleagues, such as media personnel, managers, agents, and promoters, and their endeavors put forward on behalf of our clients.

Madison House Publicity effectively and dynamically communicates the depth, imagination, and expression of music.

COMPANY PROFILE
Madison House Publicity is as unique as the clients we represent. Specializing in publicizing music of high integrity, we communicate the character of our client’s music into words understood clearly by media entities across the globe. By maintaining a small client roster, we can devote the time necessary to create dynamic, successful media campaigns and public relationships. By avoiding the typical sound bytes and one-liners, this alternative approach leads to real and lasting public interest in each artist’s "story."

Working in a triangle with the artist and their management, we build creative and powerful media campaigns. By taking the time to learn our client’s needs and goals and examining alternative story angles, we can become a valuable contributor in the development of the artist’s career. Whether promoting an album release, a tour, or other campaign, Madison House Publicity ensures each new step in our client’s growth is communicated to the media in such a way that attracts attention while supporting the artist’s overall vision. Over time, such meticulous portrayal of the artist’s image helps to ensure a sustainable musical career.

Our state-of-the-art, on-line media resource is another effective, and all too uncommon, communication tool. Our website, www.madisonhousepublicity.com, offers on-line press kits for each of our artists, including biographies, current press releases and news blurbs, press clips, a wide selection of high-resolution downloadable photos, and more. As current news changes, all information and materials are archived and available for access, thus creating an extensive and useful on-line history of the artist’s career. Madison House Publicity’s website has proven to be a convenient and valuable resource, saving both our clients and our media contacts time and money.

The company officially opened its doors in September 2000 and partnered with Madison House Inc. (management/booking company for The String Cheese Incident, Femi Kuti, Karl Denson, Keller Williams, Stanton Moore). Other companies in the Madison House family include SCI Fidelity Records, SCI Gear, SCI Ticketing, Madison House Design, and Madison House Travel. Having all of these music-related services available under one roof has garnered plenty of attention within the industry, as well as aided our artist’s development. Madison House Publicity clients may choose to also work with our family companies.

The President of Madison House Publicity, Carrie Lombardi, has participated in all aspects of music publicity. Spearheading campaigns for various promoters, record labels, bands, and venues, she has spent many years building solid regional and national media relationships. In addition, her broad knowledge of the music industry in general is effective in organizing and executing successful campaigns, and her background in writing lends a unique attention to story development when preparing press releases and artist biographies.

Madison House Publicity is committed to the communication of music: the communication that happens between us and our clients (in the form of brainstorming ideas and regular updates), the communication between us and the media (the efficient, effective and

professional relay of information) and ultimately between the media and the public (where the artist’s vision is finally manifested into public perception). This is our job.

FOCUS
Priority and Creativity
Madison House Publicity keeps a small artist roster to ensure that each of our clients is a priority. We do not push our artists through the publicity "machine." We spend the time necessary to build creative pitches and inventive campaigns, creating a unique story and setting our clients apart from other performers.

Sustainability
Madison House Publicity goes beyond just "landing" the coverage. We take the time to educate publications and create enthusiasm about our artists, thereby encouraging a powerful and loyal group of supporters that will participate in our artists’ careers for years to come.

Unique & Impressive Web Presence
www.madisonhousepublicity.com offers an on-line press profile of our artists and uses state-of-the-art technology to provide press with an in-depth and current media resource. The response from media has been outstanding.

In Good Company
Madison House Publicity is touted by many writers and publications as being one of the most professional and effective publicity firms that they work with. In addition, press has learned to look towards Madison House Publicity to bring them today’s hottest artists.