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San
Diego Reader September 18, 2003
String
Cheese to Ticketmaster: Drop Dead
"We
did not want a lawsuit. This is a last-ditch effort. We felt
we were up against the wall, and the future of the band was
in danger.... People are sick and tired of Ticketmaster."
String
Cheese Incident manager Mike Luba says the inability to get
a suitable allotment of tickets due to recent Ticketmaster
clampdowns is primarily why the band is not touring Southern
California this year. The Boulder band headlined UCSD's RIMAC
Arena last year and the Navy Pier stage in 2001. The five-piece
jam band does well at the box office: they've sold out two
nights at New York's Radio City Music Hall, and last week,
the band drew 16,000 fans to a two-night
engagement at the Red Rocks amphitheater near Denver.
Luba
said his band is united in breaking Ticketmaster of its monopoly
and has filed a lawsuit in federal court. They want to force
the ticket company to give up its exclusive, binding agreements
with venues and promoters. Luba said all San Diego venues-big
enough for his band's expected draw of 5000 are tethered to
Ticketmaster. Hence, no String Cheese Incident show in San
Diego in 2003.
For five
years, Luba said his band has been able toobtain tickets directly
from venues and promoters and then distribute them to its
fans through its company, SCI Ticketing. "It was the
same system pioneered by the Grateful Dead.... Then last year
the edict went out from Ticketmaster to the venues and promoters
that said they had to stop letting SCI get tickets unless
we conformed to their arbitrary rules."
Luba
said Ticketmaster fees are choking bands that depend on touring.
"The economy stinks.People are hard-pressed to spend
money on concerts. We came up with a cheaper way to get the
tickets into the hands of people who are supporting the bands.
If I can save our fans $10 or $15 every show, more people
will likely see us. It's good for the promoters, it's good
for the band, it's good for everyone."
He said
Ticketmaster charges a $4 to $5 convenience fee per ticket,
plus a $3.75 per-ticket service charge and an $18 UPS fee
per ticket order. "We charge $4 per ticket and a $6.95
fee for UPS. Why would the UPS charge be three times as much
for the exact same service through Ticketmaster?"
Luba
maintains that because of the advance of Internet technology,
Ticketmaster's technical infrastructure is not as critical
as it once was.
"It's
as if Ticketmaster spent a billion dollars to put a pay phone
on every corner. Then along come cellular phones, and now
they want to outlaw the use of cell phones just because they
spent all this money on their system.... We're not anti-Ticketmaster.
All we want is the opportunity to provide the same ticketing
services at substantially less than what Ticketmaster charges."
Ken Leighton
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